Case Study: Finish Line boosts CTR by 80% with Movable Ink

Finish Line - Customer Case Study

Finish Line, a footwear and apparel retailer, wanted to send personalized emails featuring merchandise for specific Final Four college basketball teams based on each subscriber's location. Their challenge was achieving this personalization without the burden of manually segmenting their large subscriber list through pre-send data analysis. To overcome this, they turned to the Agile Email Marketing platform from Movable Ink.

Using Movable Ink's solution, Finish Line implemented real-time geo-targeting. The content of each email was dynamically personalized at the moment it was opened, displaying merchandise for the team closest to the recipient's location. This eliminated the need for pre-send segmentation and resulted in an impressive 80% lift in click-through rates for the campaign.

Finish Line

Aaron Buchanan

Digital Personalization Manager