Case Study: eHarmony boosts engagement and personalized onboarding with Movable Ink

eHarmony - Customer Case Study

eHarmony wanted to boost engagement, drive more connections, and provide a highly personalized experience for its new subscribers. To address this challenge, they partnered with Movable Ink.

Movable Ink implemented a solution using its technology to send customized welcome emails. These emails featured personalized date ideas based on each subscriber's local weekend weather forecast. The results were highly successful, achieving a 45% open rate, an 18% click-through rate, and a 40% click-to-open rate, making it one of eHarmony's most engaging campaigns.

eHarmony

Helene Sim

Sr. Product Marketing Specialist