Case Study: Dunkin Donuts achieves higher engagement and program awareness with Movable Ink

Dunkin Donuts - Customer Case Study

The customer Dunkin' Donuts aimed to create a unique visual campaign to celebrate its DD Perks loyalty program members. Their challenge was to deliver a personalized experience that would honor member patronage over the past year. They partnered with the vendor Movable Ink to utilize its image personalization and data visualization capabilities.

Using individual member data, Movable Ink's solution created a one-to-one personalized and highly visual email for each customer. This campaign successfully delivered a significant lift in both engagement and overall program awareness. According to a Dunkin' Brands representative, the email not only achieved strong engagement but also generated positive organic conversation on social media about the DD Perks Rewards Program.

Dunkin Donuts

John Schue

Associate Manager, Digital Marketing & Innovation