Case Study: DSW boosts revenue and conversions with Movable Ink

DSW boosts revenue 89% with Movable Ink

DSW sought to build deeper customer connections through personalized marketing but needed a way to efficiently test and optimize their campaigns to discover what truly resonated. They partnered with Movable Ink to address this challenge.

Using Movable Ink's tools, including the Optimizer for A/B testing and dynamic content capabilities, DSW implemented behaviorally-targeted CTAs, personalized email campaigns, and rich push notifications. The solution drove significant results, including an 89% revenue increase from one tested CTA, a 34% revenue boost from optimized email layouts, and notable lifts in clicks, opens, and conversions across their initiatives.

DSW