Case Study: Dice delivers highly personalized location-based job alerts with Movable Ink

Dice.com - Customer Case Study

The customer, Dice.com, a career site for tech professionals, faced the challenge of sending their subscribers job postings that were specifically relevant to their geographic location. To address this, they partnered with the vendor Movable Ink.

Movable Ink implemented a solution using real-time geo-targeting to display the latest available jobs near each subscriber's current location. This was combined with the subscribers' self-declared areas of interest to create a highly personalized email campaign. As a result, Movable Ink helped Dice create a highly-relevant experience that enabled job-seekers to find the best opportunities for them.

Dice.com