Case Study: Detroit Pistons boost engagement with Movable Ink

Detroit Pistons - Customer Case Study

The Detroit Pistons, through Palace Sports & Entertainment, faced the challenge of delivering each game directly to their audience with real-time live scores and statistics before, during, and after each event. They partnered with Movable Ink to address this need for dynamic, engaging content.

Using Movable Ink's technology, the solution involved creating a highly visual interactive gameday email. This email provided real-time scores, live traffic updates, merchandise offerings, and targeted mobile messaging. The results from Movable Ink’s implementation were significant, including an 18% increase in click-through rate, a 45% increase in engagement time, and a 49% increase in mobile engagement.

Detroit Pistons

Jason Scott

eMarketing Manager