Case Study: Dermalogica drives conversions with real-time weather personalization from Movable Ink

Dermalogica - Customer Case Study

The skin care company Dermalogica faced the challenge of creating a relevant email campaign to educate its customers on the necessity of sunscreen during the Fourth of July holiday. They needed a strategy to message each recipient based on their local, real-time weather to boost engagement with a mobile audience on vacation.

Using Movable Ink's geo-targeting and weather forecast applications, Dermalogica implemented a solution that provided dynamic content customized to the recipient's location and current conditions. This approach from Movable Ink drove a 9.34% conversion rate, making the campaign one of the brand's top-performing efforts.

Dermalogica