Case Study: Dallas Mavericks boost fan engagement and ticket sales with Movable Ink

Dallas Mavericks - Customer Case Study

The Dallas Mavericks faced the challenge of engaging their fan base to celebrate Dirk Nowitzki's 30,000-point milestone and driving ticket sales for upcoming games with the #DIRK30K campaign. They partnered with Movable Ink to address this goal.

Using Movable Ink's platform, the Mavericks implemented a dynamic email campaign featuring a live points counter that updated after each game and an integrated live social feed. This solution successfully created significant buzz and resulted in measurable spikes in overall email engagement, including open rates and click-through rates. Movable Ink enabled the team to effectively engage fans and generate revenue.

Dallas Mavericks

Brittani Wilkins

E-Mail Marketing Manager & MFFL