Case Study: Currys boosts engagement and revenue with Movable Ink AI-driven personalization

Currys boosts revenue per send 37% with Movable Ink

Currys, a global retailer, faced challenges in making their email marketing more customer-focused due to limited creative insights, technical resources, and a reliance on manual processes. This slowed their ability to innovate and meet evolving customer expectations. To address this, they partnered with vendor Movable Ink and implemented its AI-driven service, Da Vinci.

The solution involved Movable Ink's Da Vinci using AI to personalize email campaigns, moving from marketer-selected batch sends to AI-optimized creative targeting. This shift drastically reduced campaign lead times from three weeks to two days. The results were significant, including a 49% lift in clickthrough rate, a 30% lift in conversions, and a 37% lift in revenue per send, demonstrating a major improvement in engagement and efficiency.

Currys