Case Study: Cineplex boosts ticket conversions and speeds campaign creation with Movable Ink

Cineplex boosts ticket conversions 4% with Movable Ink

Cineplex, a Canadian entertainment company, faced a challenge in scaling personalized marketing to meet its growth targets. Their existing marketing technology was holding them back from creating timely, relevant, and tailor-made messages for every customer. To overcome this, they partnered with Movable Ink and rebuilt their tech stack using Adobe Journey Optimizer for data management.

Movable Ink implemented a solution that transformed Cineplex's data into personalized, visually engaging content. This included real-time loyalty point trackers, automated emails with dynamic trailers and showtimes, and immersive abandoned cart messaging. The results were significant: a 4% increase in ticket conversions, an 87.5% faster campaign build time, and a 91% retention rate among engaged loyalty members, leading to tens of thousands of incremental sales for Cineplex.

Cineplex

Gianni Santin

Executive Director, Loyalty Marketing, Cineplex