Case Study: BOYLE Sports achieves real-time personalized marketing performance with Movable Ink

BOYLE Sports lifts click-through rate 45% with Movable Ink

Boyle Sports, Ireland's largest independent bookmaker, faced the challenge of using static marketing that was no longer effective for engaging customers in a fast-moving industry. To address this, they partnered with vendor Movable Ink to bring live, real-time personalization into their marketing campaigns.

The solution implemented by Movable Ink involved using its Live Odds API and dynamic content to create emails that updated in real-time with odds, customer balances, and behavioral signals. This approach resulted in a 45% lift in click-through rate, a 63% lift in promotional opt-ins, and a 25% lift in revenue for Boyle Sports. Movable Ink's technology was the driving force behind these significant performance gains.

Boyle Sports