Case Study: Bloomingdale’s streamlines product launch emails with Movable Ink

Bloomingdale’s - Customer Case Study

Bloomingdale’s, an upscale retailer, wanted to feature its newest product arrivals in a timely manner for customers. The challenge was that manually curating this content for each email campaign was a highly time-consuming process. To solve this, they turned to vendor Movable Ink.

Using Movable Ink's web crop application, Bloomingdale's automated its "What's New Wednesday" campaign. The solution automatically pulled the latest products from the website, which streamlined the team's workflow and saved significant time and resources. The result was a best-in-class customer experience that was always up-to-date, while the email team could reduce production and QA time to focus on other initiatives.

Bloomingdale’s

Lara-Katherine Alves

Email Manager