Case Study: Betfair Australia Achieves 1:1 Email Personalisation with Movable Ink

Betfair Australia Wins Big with Movable Ink and 1:1 Email Personalisation

Betfair Australia, a sports betting exchange, needed a better way to stand out in a crowded market and deliver more relevant email content to customers. Using Movable Ink and 1:1 email personalisation, the team wanted to turn its zero- and first-party data into dynamic campaigns that could reflect each customer’s interests, betting behavior, and live opportunities without relying on manual content updates.

Movable Ink helped Betfair Australia automate reusable, data-driven email content blocks for insights, race schedules, and personalized AFL review stats. The result was more timely and tailored messaging, with Movable Ink reducing manual build times by 50% per month while helping Betfair Australia deliver highly relevant emails that drove stronger engagement and a more personalized customer experience.

Betfair