Case Study: Best Western achieves higher email engagement and revenue with Movable Ink

Best Western Serves Up Dynamic Content With Movable Ink

Best Western, the world’s largest hotel chain, needed a way to drive revenue, boost member engagement, and better target email campaigns by device and location. The company turned to Movable Ink and its agileEMAIL platform to overcome static content limitations and run real-time creative tests and personalized campaigns at scale.

Movable Ink helped Best Western use dynamic content, geo-targeting, device targeting, and deep linking across email messages. The results included a 20% increase in revenue per email, a 12% lift in click-through rates, and a 143% increase in mobile app downloads, with the new app promotion later added permanently to welcome and reservation emails.

Best Western

Kelly Saffo

Marketing