Case Study: Ballard Designs boosts conversions and revenue with Movable Ink Da Vinci

Ballard Designs boosts revenue per send 25x with Movable Ink

Ballard Designs, a home furnishings retailer, had a strong marketing foundation but lacked a complete view of what content truly resonated with customers. Their campaigns involved a lot of educated guesswork, and it wasn't obvious which content was driving impact or how customer needs were shifting. To address this challenge, they turned to Movable Ink and its Da Vinci platform.

By implementing Movable Ink's Da Vinci AI, Ballard Designs gained insights into what content customers engaged with and what drove actual conversions. This allowed for highly personalized emails where imagery, products, and layouts were tailored to predicted customer preferences. The solution led to impressive results, including an 11x increase in conversions, a 25x increase in revenue per send, and a 2x increase in average order value.

Ballard Designs