Case Study: Auto Trader UK boosts email engagement with Movable Ink

Auto Trader UK Revs Up Engagement With agileEMAIL

AutoTrader.com wanted to make its email newsletters more engaging and relevant by turning static messages into personalized, real-time content that would increase trust and click-through rates. The company partnered with Movable Ink and used its agileEMAIL solution to automate the delivery of fresh content based on factors like location and weather.

Movable Ink helped AutoTrader.com launch geo-targeted driving tips and run mid-send A/B testing to optimize creative performance. The result was a 93% increase in click-through rate on the campaign, while also helping the team scale email personalization more efficiently and improve overall subscriber engagement.

AutoTrader.com

Matt Dyson

eCRM