Case Study: At Home boosts email engagement with Movable Ink

At Home drives 7% of weekly clicks with Movable Ink

At Home, a home decor retailer, faced the challenge of keeping its email marketing content relevant to rapidly changing customer behaviors and site inventory. Their static email creative required constant manual rebuilding, creating significant lift for their team. To address this, they partnered with vendor Movable Ink for a dynamic personalization solution.

Movable Ink implemented a system that uses behavioral signals, live site content, and social data to create emails that adapt at the moment of open. This solution drove a 7% lift in weekly clicks from behavior-based personalization, increased total clicks from reactivation campaigns by 6%, and reduced hours of design work to mere minutes of setup.

At Home