Case Study: Amazon Music boosts clicks and saves production time with Movable Ink

Amazon Music boosts clicks 682% and saves 469 hours with Movable Ink

Amazon Music, with over five million newsletter subscribers, faced the challenge of personalizing its email experience at scale to match the personal nature of its listeners' playlists. Manually curating relevant song recommendations from a catalog of over 100 million tracks for each subscriber was an immense operational hurdle. To overcome this, Amazon Music partnered with vendor Movable Ink to find an automated solution.

By implementing Movable Ink's dynamic content and API integrations, Amazon Music automated the creation of 1:1 personalized emails powered by real-time listening data. This solution included hyper-relevant recommendation modules and automated year-in-review campaigns. The results were significant: Movable Ink helped Amazon Music achieve a 682% lift in click-through rates, a 62% reduction in campaign build time, and an annual savings of 469 hours in production effort.

Amazon Music