Case Study: Allen Edmonds achieves 300% CTR lift with Movable Ink

Allen Edmonds - Customer Case Study

Allen Edmonds, a footwear and apparel brand, wanted to send a personalized sales promotion to their customers. To achieve this, they partnered with the vendor Movable Ink to utilize its platform for creating dynamic, data-driven email content.

Movable Ink implemented a solution that used real-time weather data to personalize the sales message. For customers in regions 41 degrees or warmer, the email promoted rain gear; for those in areas 40 degrees or colder, it featured winterized boots. This highly relevant campaign, powered by Movable Ink, resulted in a 300% lift in click-through rate.

Allen Edmonds

Kat Johnson

Marketing Manager