Case Study: Accor achieves 135% higher click-through rates with Movable Ink

Accor lifts campaign click-through rates by 135% with Movable Ink

Accor, a global hospitality leader, sought to create deeper connections with travelers by personalizing their journey from booking to check-out. They partnered with Movable Ink to enhance their customer engagement across email and mobile channels, aiming to drive better engagement through more creative and agile marketing.

Using the Movable Ink platform, Accor's marketing team efficiently brought bold ideas to life by reusing dynamic content modules across campaigns. This solution allowed them to quickly adapt to new use cases with just a few clicks. As a result, Accor achieved a 135% lift in campaign click-through rates, significantly driving engagement and accelerating their marketing performance with Movable Ink.

Accor