Case Study: Accor boosts personalized engagement with Movable Ink

Accor boosts click-through rates by 4% with Movable Ink

Accor, a global hospitality group with over 45 hotel brands, partnered with the personalization platform Movable Ink to transform its customer engagement. Their challenge was to move beyond static, generic marketing campaigns. They aimed to implement a dynamic, data-driven strategy that would deliver personalized and relevant content to a diverse audience to drive measurable results.

By implementing Movable Ink's technology, Accor was able to activate its data to create highly personalized and interactive email campaigns. These included features like local countdown timers, gamified scratch-off offers, and geo-targeted recommendations. The solution delivered significant results, including a 135% increase in click-through rates for one campaign and a 4% lift against control groups in another, successfully boosting engagement across their portfolio.

Accor