Case Study: memobottle boosts conversion with Moustache Republic’s Shopify Plus PDP redesign

Memobottle increases conversion rate by 86.2% with Moustache Republic

memobottle, a design-led hydration brand, partnered with Moustache Republic to address a key challenge on their Shopify Plus store. Their product detail page presented customization options in a confusing, transactional way that made add-ons feel mandatory rather than optional, which hindered the user experience and failed to effectively communicate the brand's value.

Moustache Republic reimagined the experience by creating a playful, interactive product builder with clickable hotspots and live visual feedback. This solution transformed the process into a gamified, brand-led experience. The vendor's work led to a significant 86.2% increase in average conversion rate, a 12% rise in average order value, and a 36% reduction in the return rate.

Memobottle