Case Study: JD Sports achieves agile Southeast Asia eCommerce operations with Moustache Republic and Shopify Plus

JD Sports replatforms 3 Southeast Asia sites to Shopify Plus with Moustache Republic

JD Sports, a global leader in sport-inspired fashion, faced challenges with its legacy eCommerce platform in Southeast Asia. The outdated system slowed down updates and limited local teams' control over promotions and product updates. To unlock local agility, JD Sports partnered with Moustache Republic for a Shopify Plus replatforming project.

Moustache Republic migrated JD Sports' Southeast Asia sites to Shopify Plus and integrated a modern tech stack including Akeneo, Bloomreach, and Algolia. This solution provided a scalable infrastructure that empowered local teams to manage content, merchandising, and campaigns independently and rapidly without relying on international development support.

JD Sports