Case Study: Jamie Kay creates a playful outfit builder with Moustache Republic

Jamie Kay launches a flatlay outfit builder with Moustache Republic, adding up to 6 pieces in one cart action

Jamie Kay, a much-loved New Zealand baby and children's brand, partnered with Moustache Republic to upgrade their Create Your Own experience on Shopify Plus. Their challenge was turning a simple, functional outfit selector into a genuine styling experience that would encourage multi-item purchases. The previous system did not allow customers to visualize how different pieces would look together as a complete outfit and required adding items to cart individually.

Moustache Republic rebuilt the feature as a playful flatlay canvas where customers can style a whole outfit by selecting, arranging, and resizing up to six pieces. The solution allows the entire outfit to be added to cart in a single action and can be shared via a link that recreates the exact look. This created a more engaging experience that is fully responsive across desktop and mobile, providing a foundation for future growth into other markets and even a potential mobile app.

Jamie Kay