Case Study: Honest To Goodness streamlines multi-store eCommerce and scales with Moustache Republic

Honest To Goodness streamlines 3 storefronts with Moustache Republic

Honest to Goodness, an Australian organic wholefoods brand, faced challenges with fragmented systems and inefficient management of their multiple online storefronts. This disjointed setup hindered scalability and created a dependence on external partners for updates. They partnered with Moustache Republic to optimise their BigCommerce ecosystem and tech stack.

Moustache Republic consolidated the client's retail, B2B, and secondary brand stores under a single BigCommerce instance using its multi-storefront capability. They implemented brand-specific themes and integrated Zoho CRM and SysPro ERP for centralized order and pricing management. The solution included transitioning to DooFinder for improved search and empowering the Honest to Goodness team with tools like Shogun for autonomous content management. This streamlined operations, improved user experience, and positioned the business for scalable growth.

Honest To Goodness