Case Study: Gordon Harris achieves smarter product discovery and tailored B2B experiences with Moustache Republic

Gordon Harris migrates tens of thousands of products to Shopify Plus with Moustache Republic

Gordon Harris, New Zealand's largest art supplies specialist, faced significant challenges with their restrictive legacy ecommerce system. The platform made it difficult to manage their vast inventory of tens of thousands of products and failed to provide the modern search and tailored user journeys needed for their diverse B2B and B2C customer base. This led to operational inefficiencies and a poor online shopping experience that did not reflect the brand's leading status.

Moustache Republic executed a full migration to Shopify Plus, providing Gordon Harris with a flexible and scalable solution. They implemented smart search and filtering powered by Shopify Plus's Search & Discovery and leveraged blended store capabilities to create tailored experiences for different customer segments. The result was a beautiful, modern design that made product discovery intuitive and finally matched the company's reputation, making their incredible range of supplies easily accessible.

Gordon Harris