Case Study: Città unifies retail and wholesale on Shopify Plus with Moustache Republic

Città unifies retail and wholesale across 3 markets with Moustache Republic

Città, a New Zealand-based design-led homewares retailer operating in retail and wholesale across multiple countries, faced significant challenges with its legacy Adobe and Microsoft Dynamics 365 setup. The platform's flat product model broke on-site search and pricing displays, made merchandising slow, and lacked a proper digital solution for its first-class wholesale business. This prompted them to partner with Moustache Republic for a replatforming project.

Moustache Republic successfully migrated Città to Shopify Plus, creating three regional storefronts that seamlessly blend B2C and B2B experiences. The solution included a rebuilt product catalogue, a custom wholesale layer with tiered pricing, and a deep integration with the existing Microsoft Dynamics 365 ERP. This new unified platform fixed core site functionality, empowered Città's team to manage merchandising independently, and provided a sophisticated online experience for both retail and trade customers across New Zealand, Australia, and the United States.

Città