Case Study: birdsnest achieves immediate conversion uplift with Moustache Republic’s Shopify Plus replatform

Birdsnest migrates 382,000+ customers to Shopify Plus with Moustache Republic

birdsnest, an Australian women's fashion retailer known for its personalised styling and wardrobe capsules, was constrained by a legacy ecommerce platform. Their complex tech stack created significant operational drag, requiring developer involvement for routine tasks and suppressing conversion performance. They partnered with Moustache Republic for a Shopify Plus replatform to modernise their infrastructure while preserving their critical, proprietary customer experience.

Moustache Republic executed a full migration to Shopify Plus, delivering a leaner, composable tech stack. The solution preserved birdsnest's unique styling functionality and successfully migrated over 382,000 customer records. The new platform empowered internal teams and resonated immediately with customers, resulting in an immediate conversion uplift from the day of launch.

Birdsnest