Case Study: AS Colour achieves international B2C and B2B growth with Moustache Republic and BigCommerce

AS Colour boosts USA revenue by 45% with Moustache Republic

AS Colour, a major apparel brand based in New Zealand, faced a challenge where its aging legacy platform was blocking its potential for international growth. The company needed to consolidate its direct-to-consumer (DTC) and B2B operations onto a single, scalable platform to support its global expansion. They partnered with the vendor Moustache Republic for a migration to BigCommerce.

Moustache Republic successfully migrated AS Colour from Magento 1 to BigCommerce, building tailored B2C and B2B experiences within a single site. The solution included a shared codebase with region-specific customizations to support global growth. This resulted in a significant measurable impact, including a 51% increase in USA traffic, a 45% increase in USA revenue, and a 39% increase in USA orders.

AS Colour