Case Study: Techcare improves lead qualification and user experience with Mouseflow

Techcare boosts top nav clicks 3x with Mouseflow

Techcare, a UK-based managed service provider, faced the challenge of validating its new website's performance and providing its sales team with better lead context without adding manual work. With a small marketing team, Marketing Manager Emily Keeling needed a tool from a vendor like Mouseflow to reveal the 'why' behind user behavior that Google Analytics and HubSpot could not show.

Using Mouseflow's session replays, heatmaps, and click data, Techcare gained visibility into user journeys. This enabled smarter sales follow-ups, data-driven navigation changes, and UX improvements. The results included a 3x increase in clicks on a key navigation item, 100% of leads with session replays being sales-qualified, and the discovery of an overlooked audience from Bing, which informed a pivot in SEO strategy.

Techcare