Case Study: Scotts Miracle-Gro boosts conversions by 5% with Mouseflow

Scotts Miracle-Gro boosts conversions by 5% with Mouseflow

Scotts Miracle-Gro, a major lawn and garden company, faced the challenge of optimizing its constant stream of marketing campaigns and improving its checkout process. Their existing analytics could not reveal the "why" behind user behavior, so they turned to the vendor Mouseflow for its behavior analytics tools to gain deeper insights.

Using Mouseflow’s features like session replays, funnels, and form analytics, the team identified and fixed key points of friction. This led to a redesigned checkout flow and more effective landing pages. As a result, Scotts Miracle-Gro achieved a 5% boost in conversion rates and increased engagement on its campaign pages.

Scotts Miracle-Gro