Case Study: Orbit Group increases course sign-ups and user engagement with Mouseflow

Orbit Group boosts course sign-ups by 42% with Mouseflow

Orbit Group, a major UK non-profit housing provider, faced the challenge of low user engagement with key resources on its Customer Hub website. Residents were not completing desired actions, such as signing up for online courses or accessing financial advice. To understand this behavior, Orbit used Mouseflow's behavior analytics tools, including heatmaps and session recordings, to identify where users were dropping off.

Using Mouseflow's data, Orbit implemented targeted changes like repositioning call-to-action buttons and making non-clickable images into hyperlinks. These solutions directly addressed user friction points identified by the vendor's tools. As a result, Orbit achieved a 42% increase in course sign-ups and a 16% boost in traffic to linked pages, significantly improving overall customer engagement on their platform.

Orbit Group