Case Study: Mos Mosh Improves UX and Boosts Conversions with Mouseflow

MOS MOSH boosts filter engagement and conversions with Mouseflow

MOS MOSH, a Danish fashion brand, faced the strategic challenge of making confident, data-driven decisions to optimize their e-commerce user experience without compromising their premium brand identity. Their Shopify agency, Grafikr, introduced Mouseflow to bring clarity to design conversations and replace stakeholder assumptions with insights into real user behavior.

Using Mouseflow's session replays and heatmaps, Grafikr identified key friction points and opportunities. A major insight revealed that users who engaged with filters converted far more often, leading to a redesigned and simplified filter interface. This and other tailored improvements resulted in increased filter interaction, higher engagement with wishlists, reduced user friction, and faster internal decision-making, all while aligning with the MOS MOSH brand.

MOS MOSH