Case Study: MEGABAD boosts checkout conversion by 78% with Mouseflow

MEGABAD boosts checkout conversion by 78% with Mouseflow

MEGABAD, a global eCommerce retailer of sanitary products, faced a puzzling drop in conversions from their search engine advertising campaigns. Despite normal traffic, analytics showed users abandoning their cart, and the team, led by Digital Marketing Director Helen Schrader, suspected a tracking error. They turned to vendor Mouseflow to gain deeper insights into the user experience and identify the root cause of the friction in their checkout process.

Using Mouseflow's session replay, funnel, and form analytics features, the team discovered several critical issues: a delayed "Buy" button that broke tracking, a problematic address validation tool, and a payment method glitch. After fixing these problems, MEGABAD saw significant results, including a 30% reduction in drop-off rate and a total conversion rate improvement of 78%. The vendor Mouseflow provided the visibility needed to resolve these hidden friction points and restore campaign performance.

MEGABAD