Case Study: Curative boosts form submissions by 65% with Mouseflow Journeys

Curative boosts form submissions by 65% with Mouseflow

Curative, a health insurance provider, pivoted from COVID-19 testing and faced the challenge of scaling its digital growth. As their audience and content expanded, they needed to move beyond isolated data points to understand the complete user journey across their site. They partnered with Mouseflow to utilize its Journey Analytics product to see how different users moved through the site, where they dropped off, and which paths led to conversions.

By implementing Mouseflow Journeys, Curative mapped user behavior to their key conversion pages. This revealed unexpected paths and friction points, allowing them to rework flows, strengthen internal linking, and add clearer calls-to-action. As a result, Mouseflow helped Curative achieve a 65% increase in form submissions, an 82% rise in engaged sessions, and a 67% increase in engagement rate within 90 days.

Curative