Case Study: Breast Cancer Network Australia boosts engagement and empathy with Mouseflow

Breast Cancer Network Australia boosts engagement 25% with Mouseflow

Breast Cancer Network Australia (BCna) is a national charity providing support for Australians affected by breast cancer. Their challenge was understanding user behavior on their complex website, especially for visitors in distress or in remote areas with connectivity issues. They relied on tools like GA4 for quantitative data but lacked the qualitative insights to see why users were dropping off and how to improve their experience.

Using Mouseflow's heatmaps, session replays, and Friction Score, BCNA gained a human-centered view of user behavior. This allowed them to optimize their site for accessibility, simplify layouts, and reduce user frustration. The results included a 5% boost in conversion rates, an 18% decrease in sign-up drop-offs, and a 25% increase in overall engagement. Mouseflow provided the empathy-driven data needed to make their digital presence more effective and supportive.

Breast Cancer Network Australia (bcna)