Case Study: Booking.com improves Partner Hub search satisfaction with Mouseflow

Booking.com reduces search dissatisfaction by 37% with Mouseflow

Booking.com, a global online travel agency, faced a challenge with the search function on its Partner Hub platform. As a critical navigation tool, the search results page was a top destination, but user dissatisfaction indicated that the results were not clear or relevant enough for partners to find information efficiently. Using Mouseflow's survey feature, the vendor was able to quantify this feedback and expose the key pain points.

The solution involved implementing a GenAI Search Summarizer to create concise and accurate descriptions for search results. Mouseflow was used again to validate the improvement by running the same survey, which measured a 37% drop in search dissatisfaction. This data-informed approach allowed Booking.com to confidently expand the AI-powered solution, turning partner feedback into measurable progress.

Booking.com