Mountain Stream Group
2 Case Studies
A Mountain Stream Group Case Study
Enfield Technologies, a newly restructured fluid-power startup, faced the challenge of launching its servo-pneumatic control system at a major trade show with only one week to prepare. With no press materials, market recognition, or defined message, they needed to establish immediate visibility and credibility in a market dominated by large, established giants. They turned to Mountain Stream Group for assistance.
Mountain Stream Group implemented a rapid, end-to-end launch strategy centered on an educational theme. This included developing a complete brand platform, media kit, and a digital Media Center, followed by a targeted campaign that secured 13 editor interviews. The results were over 20 product write-ups, $25,000 in earned advertising equivalency, 770 website visits, and 50 qualified inquiries, firmly establishing Enfield Technologies as a credible industry voice.