Case Study: Virgin Voyages strengthens its internal brand and crew communications with Motto

Virgin Voyages unifies internal brand strategy in 3 workshops with Motto

Virgin Voyages, a modern cruise line, sought to elevate its internal VV Crew brand to match the excellence of its external customer-facing brand. They partnered with the vendor Motto to address this challenge through Motto's Foundation® engagement, aiming to better align internal communications with their "Epic Sea Change For All" promise.

Motto conducted a series of executive leadership workshops to develop a new internal brand strategy. This involved separating the internal and external brands, analyzing communication gaps, and establishing a new framework for ongoing engagement. The solution provided Virgin Voyages with a crystal-clear internal messaging strategy and a sculpted communication framework primed for lasting crew engagement.

Virgin Voyages