Case Study: Sunnystep achieves a more distinctive lifestyle brand with Motto

Sunnystep refreshes its brand across 12 retail locations with Motto

Sunnystep, a direct-to-consumer footwear brand based in Singapore, sought to refresh its identity to resonate more deeply with global audiences and stand out in a crowded market. The brand approached the vendor Motto for a rebrand to sharpen its visual and verbal identity and support its plans for international expansion.

Motto developed a new brand strategy anchored in the "Joy of Movement," positioning Sunnystep as a lifestyle brand rather than just a footwear company. The vendor created a vibrant new visual identity featuring a distinctive Sunkissed Orange color and an empowering verbal identity with the tagline "Walk on the Bright Side." This comprehensive rebrand provided Sunnystep with the refreshed, ownable assets needed to carve a distinctive niche and support its retail and marketing strategies for growth.

Sunnystep