Case Study: Studio DADO elevates its hospitality brand and enters new markets with Motto

Studio DADO refreshes its brand across 7 service areas with Motto

Studio DADO, an award-winning interior design studio renowned for its cruise ship work, faced the challenge of expanding into the land-based hospitality market. Their strong reputation was not enough to easily open doors, as they lacked a clear brand position and a unified voice to express their unique human-centered philosophy. They engaged the vendor Motto for a brand refresh to address this opportunity for growth.

Motto developed a comprehensive brand strategy centered on the philosophy "Form Follows Feeling," which became the core of the studio's identity. The vendor created a new verbal and visual identity, including a refreshed logo, color palette, and art direction, all designed to reflect the emotional richness of DADO's work. This was brought to life on a new website that balanced function and feeling. The solution provided Studio DADO with the intentional tools to express their existing ethos, elevating their recognition and credibility to successfully support their move into new markets.

Studio DADO