Case Study: Outten & Golden modernizes employee-rights branding with Motto

Outten & Golden modernizes a 30-year legacy with Motto

Outten & Golden, a nationally recognized law firm specializing in employee rights, faced the challenge of a brand identity that no longer reflected its elite legal prowess and human-first mission. The firm engaged Motto and its Fullsail® service to modernize its thirty-year legacy and create a brand strategy that could express its true value and sophistication.

Motto developed a comprehensive new brand strategy anchored by the core idea "It's always personal." This included a new verbal identity named "Hope," a sophisticated yet approachable visual system, and a full activation across touchpoints like a custom photoshoot and a redesigned website. The rebrand by Motto successfully positioned Outten & Golden as a firm that balances social mission with elite legal performance, preparing them for the future with a clear and resonant identity.

Outten & Golden