Case Study: Ninjas in Pyjamas transforms its esports brand with Motto

Ninjas in Pyjamas sells $600,000 in stickers in 24 hours with Motto

Ninjas in Pyjamas, a legendary and globally recognized esports organization, faced the challenge of modernizing its dated brand to lead it into its next 20 years. The company turned to vendor Motto for a comprehensive Fullsail rebrand engagement to develop a new brand strategy and identity.

Motto implemented a full rebrand, creating a new strategic platform and visual identity inspired by ninja symbolism. This included a modernized logo, new brand colors, and a comprehensive verbal identity. The solution resulted in significant measurable impact, including major partnerships with brands like Samsung and FILA, and the sale of $600,000 worth of branded stickers in under 24 hours, propelling Ninjas in Pyjamas into a new stratosphere of success.

Ninjas in Pyjamas