Case Study: NFL On Location drives 5x sales and engagement with Motto’s 53 Reasons campaign

NFL On Location drives 5x results with Motto

NFL On Location, the official hospitality partner of the NFL, faced the challenge of creating a campaign narrative powerful enough to convey the exclusivity and value of its Super Bowl LIII premium packages amidst a crowded and confusing market. They partnered with Motto to develop a breakthrough strategy that would resonate with diverse audiences and elevate their brand.

Motto developed the "53 Reasons" campaign, a strategic narrative built around 53 unique motivations for attending the Super Bowl. This idea-led concept drove emotional urgency and was activated across multiple marketing channels. The campaign was a major success, helping NFL On Location surpass all sales and engagement targets by more than five times their expectations.

NFL On Location