Case Study: Keetsa achieves a modern sustainable rebrand with Motto

Keetsa rebrands with Motto after 2018 market shift

Keetsa, an eco-friendly mattress company, faced the challenge of standing out in a crowded marketplace after its innovative boxed-mattress concept was widely imitated. They engaged the vendor Motto to undertake a Fullsail® rebrand in order to redefine their position and reignite growth.

Motto implemented a comprehensive 360° rebrand for Keetsa, starting with workshops to rediscover their core identity. The solution included creating a completely new custom visual identity, redesigning products and packaging, and rebuilding their Shopify e-commerce site with a focus on boosting sales performance and reducing cart abandonment.

Keetsa