Case Study: IA Interior Architects achieves a flexible, people-centered brand with Motto

IA Interior Architects unifies 19 studios with Motto

IA Interior Architects, a global architecture and design firm, faced a challenge where its legacy identity no longer reflected its expanded, multi-disciplinary portfolio and multitude of distinct studio perspectives. The firm engaged vendor Motto to craft a new, flexible brand identity that could unify its global operations without sacrificing what made each office unique.

Motto developed a comprehensive rebranding solution centered on the strategic idea "Design That Moves." This included a new verbal identity with purposeful messaging and a visual system grounded in relationships and movement. The result was an elegant, cohesive brand that captured IA's people-centric design ethos and collaborative approach, providing a powerful foundation to fuel the firm's next era of expansion.

IA Interior Architects