Case Study: Goodnotes Rebrands to Support AI-Powered Learning with Motto

GoodNotes rebrands with Motto for 21 million users

Goodnotes, an AI-powered digital paper platform with over 21 million users, sought to strategically transform from a note-taking app into a comprehensive digital paper ecosystem. The company partnered with the branding agency Motto, which employed its Fullsail® engagement services, to align its business and brand strategy ahead of the launch of Goodnotes 6.

Motto developed a new brand strategy anchored in "the joy of learning," which informed a complete verbal and visual identity. This included a refreshed logo, a sage-like brand voice, and a "Notes Reimagined" launch campaign. The work provided Goodnotes with company-wide strategic clarity and the confidence to launch its new product, resulting in a cohesive brand that resonates with its audience and fosters user self-expression.

GoodNotes