Case Study: Cresta achieves a bold, scalable AI brand identity with Motto

Cresta unveils a bold new brand with Motto after $125M Series D

The customer, Cresta, is an AI platform that enhances customer experience by integrating human and AI agents. Despite having advanced technology and market traction, their visual identity was underpowered and lacked the clarity needed to lead in the competitive AI contact center category. They engaged the vendor, Motto, to undertake a Flagship rebrand program to address this challenge.

Motto developed a new visual identity for Cresta, inspired by the metaphor of a wave's crest and the mathematics of Lissajous curves. The solution included a new logo, symbol, color system, typography, and a full suite of brand applications. This resulted in a confident and adaptive brand that accurately reflects the intelligence of Cresta's platform. The new identity was successfully rolled out across key touchpoints, including a new website and marketing materials, empowering Cresta's internal team and supporting their global expansion and recent $125M Series D funding round.

Cresta