Case Study: CloudBees refreshes its brand and digital presence with Motto

CloudBees refreshes its brand with Motto to support 500+ enterprise clients and 10M+ developers

CloudBees, an enterprise software delivery platform supporting over 10 million developers, faced the challenge of moving beyond its legacy identity to be seen as a modern DevOps innovator for hybrid cloud environments. To address this, they partnered with the branding agency Motto for a rebranding engagement using Motto's FastTrack® service.

Motto developed a new brand strategy and visual identity for CloudBees, inspired by how bees perceive ultraviolet light to represent enhanced visibility into DevOps processes. The solution included refining the logo for better clarity, creating a new color system with an ultraviolet gradient, and redesigning key website pages. This rebrand solidified CloudBees' updated market positioning as a strategic partner for the cloud transformation journey.

CloudBees