Case Study: Blue Sky Studios grows its brand and talent appeal with Motto rebranding

Blue Sky Studios grows social reach 300% with Motto

Blue Sky Studios, a leading 3D animation studio behind films like Ice Age and Rio, faced the challenge of increasing its brand recognition to compete with household names like Pixar and attracting top talent, all while navigating its acquisition by Disney. The studio engaged the branding agency Motto for a comprehensive rebrand to address these needs.

Motto implemented a full rebranding strategy that included developing a new visual identity, a strategic narrative, and a targeted social media plan to showcase the studio's culture. The solution successfully grew Blue Sky's social media presence across all channels by 300%, increasing impressions from 90,000 to over 300,000 and dramatically boosting audience engagement with a 460% increase in comments.

Blue Sky Studios